Hey marketers I'm Bri Nakatani here at wish pun and I'm going to teach you seven best practices for webform design are you getting the conversion rates you want from the forms on your website nope creating a great webform is easy you just need to know how so I'm going to teach you seven key principles that can help improve your conversion rates by learning how to design a great webform you can get the most out of your traffic so a form is the main way that you generate and learn about your leads it's where your page goes from purely informational to a business tool optimizing your forms design will encourage people to actually complete your form so let start with number one use directional cues to guide your visitors to your form directional cues are signals to tell someone to complete an action you can get visitors to your form by using directional cues such as photos videos shapes or text and here's a tip use an image of a person looking at your form humans are social creatures so we tend to be drawn to what others are looking at and you can use this human trait to direct visitors to your form so for example you can have a person looking at your form with their eyes or their head pointing to your form with their hands or their body holding your form or use arrows our whole lives have been driven by shapes and symbols directing us where to go which path to take the most influential of these symbols is the arrow on to number two use contrast to make your form stand out using contrast on your form makes it easy for people to understand what you want them to focus...
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