Form 843 Website 2011-2023

Hey marketers, I'm Bri Nakatani, here at WishPun, and I'm going to teach you seven best practices for webform design. Are you getting the conversion rates you want from the forms on your website? Nope. Creating a great webform is easy, you just need to know how. So, I'm going to teach you seven key principles that can help improve your conversion rates. By learning how to design a great webform, you can get the most out of your traffic. So, a form is the main way that you generate and learn about your leads. It's where your page goes from purely informational to a business tool. Optimizing your form's design will encourage people to actually complete your form. So let's start with number one. Use directional cues to guide your visitors to your form. Directional cues are signals to tell someone to complete an action. You can get visitors to your form by using directional cues such as photos, videos, shapes, or text. And here's a tip: use an image of a person looking at your form. Humans are social creatures, so we tend to be drawn to what others are looking at. You can use this human trait to direct visitors to your form. For example, you can have a person looking at your form with their eyes or their head pointing to your form, or with their hands or body holding your form. Or use arrows. Our whole lives have been driven by shapes and symbols directing us where to go, which path to take. The most influential of these symbols is the arrow. On to number two: use contrast to make your form stand out. Using contrast on your form makes it easy for people to understand what you want them to focus on. Knowing what the contrast...